ACAP MTTF – Tuck OnSite Global Consulting

Posted by: Association of Croatian American Professionals

Association of Croatian American Professionals (ACAP) launched an evidence-based integrated wellness tourism program and tapped a team of Tuck students to help them map out an appropriate strategy. ACAP hoped the initiative would help establish Croatia as a go to destination for health and wellness.

The team is comprised of T’20s Linda Horner, Nirlipta Panda, Tanushree Podder and Zach Castle, as well as Owen Ritz D’21—visited Dubrovnik, Zagreb, Rijeka, Vukovar, and additional cities in Croatia to conduct qualitative interviews with professionals from organizations that included public and private medical clinics, wellness centers, hotels and health tourism startups. They surveyed more than 100 customers, sifted through different data points to identify certain themes and identified important questions for ACAP to answer, such as: Does Croatia have the technology and infrastructure to roll out such a program?

The full article can be found on this link

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